Monthly

Report

February 2025

EBANX's Beyond Borders 2025 is out!

Beyond Borders study provides valuable insights into consumer behavior, purchasing patterns, and sales dynamics in these fast-growing regions.

In January, EBANX launched the new edition of Beyond Borders, its annual comprehensive, data-driven study exploring digital payments and market trends across Latin America, Africa, and India.


Beyond Borders' sixth edition explores how innovative payment methods are reshaping e-commerce in these regions for P2B (person-to-business) and B2B (business-to-business) transactions. 


The payment landscape in emerging economies is defined primarily by its diversity. While alternative payments are becoming the preferred choice for online buyers across developing markets, cards keep evolving and maintaining their relevance, reaching a more influential consumer segment.


We've gathered some of the study's main highlights in the following sections—to go beyond this glimpse, we invite you to navigate Beyond Borders in full here.

From P2P to P2B: the rise of new payment methods for businesses in emerging markets

P2P-based payment systems – like instant transfers, digital wallets, and mobile money – are expanding beyond personal transactions into business and even B2B payments. 


Designed for speed, simplicity, and mobile-first experiences, these alternative payment methods (APMs) are now among the preferred options for online purchases, especially in markets where card usage remains low.


India’s UPI andBrazil’s Pix lead this trend, rapidly becoming dominant in digital commerce. Latin America also sees strong adoption with Mercado Pago, Colombia’s PSE, and Peru’s PagoEfectivo, while Africa’s mobile money giants, M-PESA and MoMoPSB, continue to drive change.

Instant is the new cash

Most online sales in emerging markets are done through mobile phones through QR Codes, mobile money, digital wallets, or account-to-account transfers. 


“A lot of emerging markets are actually ahead of developed markets because they're thinking about more flexible, consumer-friendly payment methods,” says Andy McHale, Senior Director of Product and Market Strategy at Spreedly, a global open payments platform. “The US, the UK, and parts of Europe are still pretty card-centric and slowly adopting things.”


Among the mobile-based methods on the rise, instant account-to-account transfers are growing the fastest as preferred payment methods, replacing what was previously done in cash, transaction by transaction. 

Payments as a catalyst for businesses financial inclusion

The growth of digital payments is fostering the financial and digital inclusion of businesses as well. 


In Brazil, for instance, the number of businesses with active financial services has tripled since Pix launched, with companies moving from a credit-based financial model to a payment-driven one.


Today, Pix evolved from being a predominantly P2P instrument to having almost 60% of its transaction value directed to a business, which includes informal companies and microentrepreneurs, according to a recent Central Bank study. Moreover, of all Pix volume, 45% is B2B.

Digital banks fueling card-based commerce

Cards remain a cornerstone of digital commerce in emerging economies, with significant adoption rates and transaction volume. Digital banks and fintechs are driving card relevance in emerging markets by expanding credit access and issuing innovative card solutions


In Brazil, fintech issuers like Nubank and C6 account for 41% of total card transaction value, while in Colombia and Argentina, fintechs drive 21% and 19% of online card payments, respectively.


Internal EBANX data underscores the impact of these efforts in digital commerce in Latin America, where a significant portion of online purchases are now made through cards issued by neo-banks and fintech companies. 

The February edition in PDF

You can also access the full monthly report, our complete document contains all the information on this page in an accessible format to download.

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Data Nuggets

An extra dose of data for you every month

Smartphones have become the primary gateway for online transactions in Latin America, Africa and India. Mobile purchases now constitute a significant majority of e-commerce volume, ranging from 74% to 85% across these markets. This represents a substantial increase, with mobile purchases expected to grow by 19% per year through 2027.


EBANX USE CASE

From 63% to 90% conversion rate using PIX in the Brazilian market

When the merchant reached out to EBANX, a comprehensive analysis was conducted to identify bottlenecks and improvements in the user experience with their payment platform. Several adjustments were made to optimize the overall checkout process.


The results were remarkable: the conversion rate increased from 63% to 90%, and processing time was reduced from 30 minutes to just 2 minutes, making the process more streamlined and user-focused.

Q1 Sales opportunities: plan ahead for success

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